5 categories × 25 archetypes. Each one is a distinct way to capture value from the $126T global economy. Click any model for top players, indie benchmarks, and 2026 hot trends.
Software / Digital (10)
Content / Audience (5)
Service (4)
Physical / Hybrid (3)
Financial / Vertical (3)
📐 What does "market size" mean here?
Market size = annual global revenue captured by companies operating with this business model.
In plain English: it's how much money people and businesses worldwide pay every year to all companies using that model. Example — SaaS $300B/yr means: globally, customers pay ~$300 billion every year to all SaaS companies combined (Salesforce + Adobe + Notion + every indie SaaS).
So yes — the $X B answers "how much is spent on this category". From the company's perspective it's revenue captured; from the customer's perspective it's spend; the two are the same dollar.
Numbers are NOT additive to global GDP. The same dollar can pass through multiple models — e.g. a SaaS sold via affiliate counts in both SaaS revenue and Affiliate commissions. The 25 models overlap by design.
Marketplace and Platform have a special note — for those, two metrics matter: the "take rate revenue" (what the platform keeps) vs. the "GMV" (total spend flowing through). Drawer shows both.
Some models are subsets of others. Vertical SaaS ⊂ SaaS, Web App often ⊂ SaaS, Productized Service ⊂ Agency. They're listed separately because the strategy/positioning differs, not because the dollars don't overlap.
Numbers are best-effort estimates from training data (knowledge cutoff Jan 2026). Use the "verify live" pills in each drawer to check current figures from Statista, Latka, CB Insights, etc. before making decisions.
1. Sankey — category → models
5 families → 25 models. Ribbon thickness = estimated annual revenue captured by all companies in that model, globally ($B/yr). Click any node for details.
2. Treemap — proportions (drill-in)
At a glance: which model has the biggest pie. Click a category to zoom into its models. Toggle below.
All
Software / Digital
Content / Audience
Service
Physical / Hybrid
Financial / Vertical
2b. Top players — with logos
Click a sub-niche in the treemap above to see who captures the money — proportional tiles, real logos, real revenue.
👇
Click any sub-niche in the treemap above. Players appear here as tiles, sized by annual revenue.
3. Sunburst — drill-down
Concentric rings: root → 5 categories → 25 models. Click any section to zoom in.
🔥 Hot models 2026 — fastest-growing archetypes
Models with real momentum right now. Indies can enter from $0 and scale to $1M ARR.